Beni gives school districts control over how AI works in their classrooms. As co-founder I own brand and go-to-market and build across the product: the website, the student chat, the animated mark, and integrations with Google Classroom, Clever and ClassLink.

On the data side I built our sales CRM, a pipeline over public education data covering all 17,444 US public districts and 19,913 verified decision-makers, and led security hardening ahead of district pilots. I also wrote the sales and investor decks.

A somatic grief retreat for women: three nights at a Malibu hilltop estate, mornings with horses, and a program featured by National Geographic. I built the path from first look to booked bed: landing pages, a page for every room with live bed inventory, and per-bed Stripe checkout.

After booking, guests sign in to a private portal: their room and dates, a payment-plan tracker, seven agreements they e-sign in place, PDF receipts and travel notes. Around it: a 40-second ad made with AI video tools, "last bed" story campaigns, and emails that follow up when someone looks at a room or leaves checkout.

Built for a therapy brand I grew from 1K to 170K Instagram followers. Every morning the engine scans 16 competitor accounts, picks the post worth making, designs the carousel and emails a one-tap approve link. Approved posts publish to Instagram and Pinterest.

In the DMs, a Claude agent answers questions, recommends the right offer and hands crisis messages to a person. I rebuilt it to cut reply time from 15 seconds to under 5. I later turned the engine into Warmly, a product for other coaches.

An equine therapy practice in Malibu was leaving its old name and Squarespace. I rebuilt the brand and site, moved its #1-ranking old domain over with 19 redirects, and set up checkout for memberships and a $5,355 certification.

Before handover I found and fixed four silent problems, including a payment plan that would have billed forever.

My own brand. The idea: you can't own a bear, but you can own the newsroom. Bear Pickle talks like a local news channel ("Bears make pickles now, says news host"), so the brand explains its culture without a sales pitch. The first ad is a Super 8 spot of a bear introducing his pickle.

The research behind it: refrigerated pickles are trending for crunch and a "less processed" feel, pickles are turning into snacks, and shoppers avoid sweet or neon ones. That pointed to a game-day pickle, with in-store demos Friday 4 to 7 and weekends 11 to 3. The product is designed to be shelf-stable, with brine at pH 4.6 or lower.